Someone once asked me a question. If I had to reflect on strategy, providing some of my most loved (or most hated) products and services, or organizations I think are most vital to our future. Share my thoughts on strategy about what this organization can learn. In what ways do they need to change? How they should do it? What I propose?
When I think of a product I think of how functional it is, then I ask several questions beginning with fundamentals and then relationships. First and foremost, it is truly important that organizations understand people. There is simply nothing less to it. A thought may rest, and contemplate this as ‘elementary’ or even ‘irrational,’ to some, but the underlying rule–most are different due to sets of demographics, cultures, and market fit; this also includes emerging markets. HBR March 2015 issue discussed some major points in sustainable and innovative practices in emerging markets, and product development – (characteristics: It seeks to alleviate social problems & opportunities in innovation.)
Mark a start beginning with community and the act of doing global goodness. This opens the door to product customization with much potential.
- Is this a realistic product?
- Look at price marks: who, including myself, can afford this? (are there better products? does competitor offer the same or better?)
- How does this product align with current products on the market? can I use them interchangeably, can they support one another?
- What are the organizations’ current CRM (customer relationship management) channels how supportive are they in B2C, and/or B2B?
- Return on Investment (ROI)
- Products and Platform usage
- Reputation & Quality
- Research & Partnerships
- Future & Implementation